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We’re Caleb and Naomi Middleton - both firstborns with completely opposite personalities.

We’ve been married for over 10 years, serve in full-time vocational ministry at our church, and are raising two energetic young boys.

 

Thoughtfully Established was born out of our desire to build a life - both theologically and practically - grounded in the gospel. Our hope is that the reflections, tips, and products we share here will inspire and encourage you on your own journey of thoughtfully establishing your life and home on the gospel.

Thoughtfully Established exists to write gospel reflections and create purposeful products that encourage and equip people to thoughtfully establish every area of their lives on the gospel.

As much as we want to have it all together, we often don’t. There are times when meal planning gets pushed aside for months, grocery shopping doesn’t happen for weeks, work creeps into family time, laundry piles up until it’s only done once a month, and exercise gets swapped for sitting on the couch. 

 

We live in a world that constantly pushes us to do more and chase more. It’s easy to look at someone else’s life and wish for a change or feel like you’re not doing enough, no matter how hard you try. Living intentionally can often feel overwhelming and unattainable.

 

The purpose of Thoughtfully Established isn’t to tell you that you need to do more. Instead, it’s a reminder to thoughtfully establish your life on what matters most—the gospel. Our hope is that, as you ponder our gospel reflections or bring our products into your home and life, you’ll be inspired to pause and reflect on what it looks like to build your own life and home on the gospel, both theologically and practically. More specifically, we want to inspire and equip you to thoughtfully establish the everyday.

Faith

We value creating products that are rooted in the gospel. Our products and resources are designed to help people thoughtfully apply the gospel to every area of life.

Life

We value products that bring life to the everyday through the use of simple, sustainable, and natural materials.

Beauty 

We value creating products that are beautiful in both form and function. We believe everyday items can be not only useful but also beautiful.

Rest 

We value products that help to simplify life and help you rest in what is most important. Our goal is to create products that help you focus on what matters most and find rest in that.